Technology strategy

Reinvent your growth strategy with technology at the core

Use technology to expand into new markets, develop new customer capabilities, create new products and services, and improve overall competitiveness, performance and innovation.

Technology is the new growth multiplier in our digital economy, where traditional business capabilities have become commoditized and customer expectations for a digital experience continue to grow. Companies are quickly realizing that the key to outperforming the competition and delivering sustainable growth lies in their ability to harness the power of tech and data.

21%

of companies have advanced their strategy development to integrate technology in a meaningful way

97%

of executives agree that technology plays a critical role in their reinvention strategy

58%

of CEOs are not confident in the current business strategy to strengthen future competitiveness

How technology is changing business strategy

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Tech is becoming a strategic lever

Treat technology as a critical input to shaping business strategy, just as important as talent and capital.

Tech is empowering bolder strategies

Use technology to inspire a wide array of more ambitious and diverse strategic options for growth and competitive positioning.

Tech fluency is now a C-suite requirement

Evolve from a base-level understanding to technology fluency across the C-suite, and help enable leaders to understand technology’s potential impact on strategy and make informed decisions.

Align business and technology capabilities around value streams that reimagine customer, partner, and employee experiences to drive new growth opportunities.

Create a future-proof technology and data architecture foundation to power growth ambitions and drive enterprise transformation.

Create new differentiating products and services using internal and external data and insights. Invest in enterprise data and analytics capabilities to deliver the insights needed for strategic decision making.

Use generative AI, agentic architectures and emerging tech to optimize business and technology operations and to free up capital for investing in growth opportunities.